Operation Breadbasket: A Statement by Dr. Martin Luther King Jr.



Dr. King announces an agreement made with Pick-n-Pay Supermarkets that will open numerous jobs for the Negro community. The
supermarket chain agreed to use Negro owned banks and to stock Negro business products. They also agreed to support the United Negro College Fund and develop a scholarship program for their employees. In return the community will be made aware of Pick-n-Pays efforts to solve the community's economic problems. Dr. King continues to explain that the black community in the U.S. has a collective buying power of over 30 billion dollars and can be the difference of a businesses success or failure.

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