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S.C.L.C. Operation Breadbasket

Associated Archive Content : 108 results

"Green Power" for Negroes

This SCLC news release documents the success of "a pioneer agreement between the Chicago Freedom Movement and a large grocery chain." As a product of Operation Breadbasket, this development cycled both jobs and capital to keep them organic to the Negro community.

"Where Do We Go From Here?" Asks Negro King

In this article, Palmer Van Gundy reviews Dr. King's most recent book, "Where Do We Go From Here: Chaos or Community?." He calls the book a must for all Americans, naming Dr. King not just the greatest civil rights leaders, but also a "leader for peace with freedom and justice."

5th Company Gives in to Breadbasket Demands for Jobs

The author writes about how operation breadbasket completed successful negotiations for new jobs for Negroes within the Chicago dairy industry.

Address by MLK to the Hungry Club

Dr. King addresses the members of The Hungry Club on the dilemma of "Negroes" obtaining complete equality. He refers to several passages from his "I Have a Dream" speech.

Address to Members of the Hungry Club

Dr. King discusses the Negro's dilemma in an address to the members of the Hungry Club in Atlanta, Georgia. He argues that some of the challenges facing the Negro are: taking advantage of all the new federal programs, encouraging youth to go into higher education, and developing massive action programs to rid unjust systems. Dr. King also states three myths the Negro should explore: the myth of time, the myth of "exaggerated progress," and the myth of "total reliance on the boothstrap philosophy."

Annual Report Dr. Martin Luther King, Jr.

Operation Breadbasket, unemployment, poverty, nonviolence, Negro voter registration, and a financial report are just several of the topics covered in this informational pamphlet detailing the ways in which monies were divided amongst the many functions of the SCLC.

Annual Report of The President: Dr. Martin Luther King Jr.

In the SCLC's Annual Presidential Report, Dr. King chronicles a decade of organization's activities to eliminate segregation. The report was delivered at the Tenth Anniversary Convention of the SCLC.

Articles Regarding Operation Breadbasket

These two articles from the Chicago Daily News and The Washington Post, discuss the economic improvement of Negroes in Chicago, IL.

Black is Beautiful, and It's So Beautiful To Be Black

This staff newsletter "Black Is Beautiful, and It's So Beautiful," published by the SCLC, explains the upcoming events that the organization has in store. The newsletter communicates as to who acquired new positions within the SCLC and speaks to how the SCLC wishes to continue with projects based in Chicago, Cleveland, and Washington through Operation Breadbasket.

Breadbasket and National Tea Agree

Operation Breadbasket teams up with the National Tea Company to improve employment and business opportunities for Negroes.

Breadbasket Food Chain Sign Contract

These articles highlight a contract that was signed by High Low Foods Inc. and Operation Breadbasket to increase the number of jobs for Negroes.

CEP News

The Citizenship Education Program of the SCLC, in cooperation with the American Missionary Association issue this periodic publication that includes updates of the organization's progress, current events and other news of interest.

Chicago Daily Defender: SCLC Aide Makes Spirited Capital March Call Here

The Chicago Daily Defender published this article about Rev. Ralph Abernathy's visit to Chicago to promote the Poor People's Campaign. According to Abernathy, "Come this summer, thousands of poor Americans are going to take their burdens to the White House and they'll leave them with LBJ."

Chicago Daily News: Operation Breadbasket

The Chicago Daily News posts an article highlighting Operation Breadbaskets success in opening up two hundred and twenty four jobs in Chicago's dairy industry for Negroes.

Covenant Between Operation Breadbasket and The A&P Company

The Chicago Unit of The A&P Company seeks to build a relationship with the Negro community by implementing equal opportunity employment policies. In return, the ministers of Operation Breadbasket will bring to attention the extensive commitment the A&P Company has to the economic and social future of the Negro community.

Dairy Agrees to Double Number of Negro Workers

Operation Breadbasket shares an article on the organization's letterhead, which appeared in the Chicago Sun-times. The article highlights the end of a boycott after Mellody Dairy announces a decision to more than double its Negro employees.

Dr. Abernathy Says Full Steam Ahead in '67

Dr. Abernathy recaps accomplishments of the Southern Christian Leadership Conference for 1966. He states several objectives for the organization's efforts for 1967.

Dr. King Announces Appointments in SCLC Operation Breadbasket

Dr. King announces two major appointments to the SCLC Operation Breadbasket staff. Reverend Jesse Jackson is named National Director and Reverend Calvin Morris is named Associate Director in Chicago. Operation Breadbasket was formed in 1962 to improve economic conditions in black communities throughout the US.

Financial Report of the SCLC

This is the SCLC financial report for the week of March 4 through March 8, 1968. Income, disbursements, and bank balances from several banks are included in this document. Expenses from organizational projects, such as Voter Registration, the Washington Project and Operation Breadbasket, are also documented. A list of priorities and outstanding debts conclude the report.

Invitation from Jesse Jackson to MLK to Attend an Operation Breadbasket Workshop

Dr. King receives an invitation from Jesse Jackson to help with a fundraising project for SCLC's Operation Breadbasket.

Jesse Jackson and the Civil Rights Movement

This article details Jesse Jackson's involvement with the Civil Rights Movement.

Join the Ranks! Support A Worker

An SCLC field worker writes to gain support for the SCLC so that the organization can fulfill its mission to help blacks "achieve full citizenship rights, stimulate nonviolent mass action, and secure the right to vote."

Letter from Charles Armstrong to Robert Ruper

Charles Armstrong, Publisher & Editor of the South Suburban News, writes to the Executive Vice President and CEO of Phillip Morris, Robert Ruper. In response to lack of funding provided to black communities, Dr. King, Jesse Jackson, and other leaders spark a nationwide boycott, Operation Breadbasket. Mr. Armstrong urges Mr. Ruper to comply with recent demands concerning acts discrimination within Phillip Morris.

Letter from Dora McDonald to MLK

Dora McDonald updates Dr. King regarding the numerous letters, invitations, phone calls and other pending business matters while he has been away from the office. During this period of absence, Dr. King had been imprisoned and was now recovering at home.

Letter from Dorothy Gaines to Josephine Davis

Dorothy Gaines thanks Josephine Davis and her friends for their generous donation to the SCLC. Gaines explains the current efforts of the SCLC as well as the monthly budget of the organization. She expresses the importance of financial contributions and encloses receipts from the donation.

Letter from Fred Bennette to MLK

Director Reverend Bennette requests that Dr. King increase the telephone allowance for Operation Breadbasket, stating that frequent phone calls must be made in order to keep the program active.

Letter from Hermine I. Popper to MLK

Hermine Popper writes Dr. King regarding his manuscript on "Black Power" for his upcoming book.

Letter from Jesse Jackson to Negro Businessmen

Reverend Jesse L. Jackson informs Negro Businessmen on the requirements for attending the Businessmen's Workshop sponsored by Operation Breadbasket.

Letter from Jesse L. Jackson to MLK

Jesse Jackson writes Dr. King in reference to the efforts of Operation Breadbasket and its fundraising successes. He also expresses to Dr. King the importance of the Support A Worker (SAW) program and encloses information regarding its development.

Letter from John Huston to MLK

Reverend John Huston of the East View United Church of Christ writes to Dr. King to express his appreciation for Operation Breadbasket. Huston calls this the most effective civil rights initiative he's ever had the pleasure of working on. He brings up three points that he would like to discuss with Dr. King, including how to better advocate for the Negroes' federally guaranteed rights.

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